Category
Brand
Brand
Former
Former is a rider-owned clothing brand founded by professional surfers Dane Reynolds and Craig Anderson, skateboarders Austyn Gillette and the late Dylan Rieder. Born out of a shared frustration with the corporate surf and skate industry, Former was built on a simple premise: create, design, and produce exactly what they want to wear. No target demographics, no grinch-worthy marketing campaigns — just a tight crew with impeccable taste making things on their own terms.
The aesthetic reflects its founders' sensibilities entirely. Muted palettes, clean lines, and art-driven graphics replace the loud logos and trend-chasing of traditional boardsports brands. Every piece sits comfortably at the intersection of surf, skate, and street without reaching too hard for any one of them. Former is 100% independently owned and operated, and that creative freedom shows in everything they put out — from premium heavyweight tees to workwear-influenced bottoms — built to be worn, not just looked at.
Here at Boardparadise, we have many Former brand clothing to choose from. From hoodies to Tshirts, they have many cool products with even cooler designs to choose from. Rock some Former today! Now sold at Boardparadise.com