APO Snowboards was started by Régis Rolland, the rider behind the cult film series Apocalypse Snow. What began with handmade boards in the 1980s became a full brand lineup through Apocalypse Surf, A Snowboards, and finally APO Snow in 2003.
Known for shaping early European snowboard culture, APO blended technical design with a strong visual identity. Collaborations with riders and artists helped define its style, making APO a standout in both performance and graphics.