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Electric

Electric is a California-born eyewear and action sports accessories brand rooted in the sun-soaked culture of Southern California's surf, snow, music, and art scenes. Founded in San Clemente in 2000, Electric has spent over two decades crafting premium sunglasses and snow goggles that refuse to compromise between performance and style.

At the heart of Electric's lineup are their iconic snow goggles — engineered for skiers and snowboarders of every discipline, from groomed resort runs to untamed backcountry terrain. Built with dual-lens technology, advanced anti-fog treatments, and wide-frame designs that maximize peripheral vision, Electric goggles are as technically capable as they are visually striking. Chrome-tinted lenses, bold colorways, and sleek frame designs make them a standout both on and off the mountain.

Beyond the slopes, Electric's sunglasses bring the same philosophy of form meeting function to everyday life — offering UV400 protection and precision optics wrapped in designs that reflect the brand's deep ties to surf culture and creative expression.

Whether you're carving powder at elevation or catching waves at sunset, Electric delivers eyewear built for those who live for the outdoors — and look good doing it.

Here at Boardparadise, we have many Electric goggles to choose from. They feature many different colors of goggles which are practical for both day and night riding. If you are more of a day rider, try some goggles with darker lenses. These will protect your eyes from the sun while at the same time, providing excellent range of view, allowing you to see anything in your peripheral. The lighter lenses are made for night riding, allowing for more light to come through the lenses to help with visability at night. Pick up some Electric goggles here at Boardparadise.com today!